Your Online Book Launch: What You Need to Know
By Joel Friedlander
Okay, you’ve finished your book, filled out all your metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books.
Why? When your book is new, it’s the natural time to do a book launch. In fact, it’s possible to re-launch a book any time there’s a reason to do so, but the vast majority of book launches are, appropriately enough, at the time of initial publication.
The idea of a book launch is to turn the publication of the book into an event. Events, by their nature, draw more attention from the public. Your event is one-time-only, happening live, and the more ways you can attract attention during the launch period, the more eyeballs you will attract to your book (and your other books, if you have related books in print already).
Let’s look at the elements that can go into a book launch. You won’t be doing all these things, so don’t immediately become overwhelmed. Think of this more as a menu of options you can choose from.
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