Today I welcome Belle Whittington to my site for the launch of her new book, Cicada:One of the biggest joys of writing fiction is getting to know the characters as they form themselves into personalities that seem real and almost tangible. Once a writer has gotten to the point that his/her characters are more than fiction on the page, finding an actor or actress who could fill their shoes is like searching for treasure. Wanna see who I’d choose to play the roles of my characters?Drum roll…….
BY RT BOOK REVIEWS, APRIL 12, 2012 | PERMALINK
When it comes to making it big in self-publishing, we all know it takes sales to make your e-book climb up bestseller lists. But how do you know what you should price your self-published story, whether your long and complicated epic is actually a trilogy disguised as one book and if authors who change the prices of their books frequently earn more or less for their troubles? Yesterday Mark Coker, the founder of Smashwords.com, an online publishing platform for authors and publishers, gave RT convention attendees a look at how to make “Money, Money, Money” at the panel by that name.
During this RT-exclusive workshop the founder of the self-publishing platform talked about the factors that impact sales, all based on the statistical data mined from the site. As of this week, Coker told us that he was drawing on the data of over one hundred ten thousand e-book authors’ sales. Here is a taste of some of the data that he shared about the analysis of Smashword’s figures — and what it says about how you can have financial success with your self-published books!
Author readings and book tours are not an essential component of the writing or publishing processes, and so these events have long been associated with a kind of miasmic purposelessness. Go to your basic reading and sit in the back row, where if you squint, you will see above the head of almost everyone involved—the writer(s)/reader(s), the audience, the publicist, the bookseller, the sales clerk(s) who set up the chairs and must wait around to take them down before heading out to an indie-rock show, the local reporter doing a trend piece on the decline of readings—a clump of thought bubbles bumping up against each other like trapped balloons, all imprinted with slight variations of the same theme, namely: “Why are we here?”
Writers (and to varying extent, their publishers) have long struggled to justify the relevance of readings, both to themselves and to prospective audience members. In 450 BC, for example, when Herodotus (a.k.a. “The Father of Lies”) published his nine-volume epic The Histories and soon after announced his intention to read from his work at an outdoor café/independent bookstore in Halicarnassus, he sent out the following message by runner: “You guys, I’m reading on Tuesday night—hope you can make it!—there’s going to be free booze ☺” To which his best friend nevertheless responded, also by runner: “Sorry, I’m going to be out of town ☹” which (although the record is unclear) we can assume was a lie, given that the event in question conflicted with a much-anticipated television broadcast of Sophocles’ Ἠλέκτρα.
Yet writers continue to promote their events, with or without the help of their publishers—and occasionally, the stars align and the event in question is deemed a success, or at least not a complete disaster. Here with advice, lessons learned as well as horror stories of readings and book tours past are authors Shane Jones, Laurie Weeks, Charles Yu, Tao Lin, Sheila McClear, Jon Michaud and myself; publicists Lauren Cerand and Brian Ulicky; and event organizer Jennie Portnof.
Post by Mathew Gallaway
Fresh out of ideas on how to help your writing take off? You’re in luck.
We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list.
Best of all, the list is free. Completely free.
Sound intriguing? Read on…
Post by Caitlin Muir
Why Is My Book Not Selling?
Okay. Time for a confession. A Storm Hits Valparaiso is selling a little less than I had hoped. But that’s not what today’s post is about. This question – why is my book not selling? – is quite a common one and I would like to address it in a general way because I think many people slip up on the basics.
I would also like to use my new book as a case study, to show what steps I am taking to address somewhat tepid sales over the last couple of weeks. And in fact, the tide is already turning – thanks to a couple of tricks I pulled yesterday, but we’ll get to that.
As Seth Godin says, it’s far cheaper to design marketing into a product than to advertise it afterwards – and he’s right. But what does that mean for self-publishers? Well, if you don’t get the basics right, you are making your job incredibly difficult.
Too many self-publishers skimp on, say, editing or covers, then waste money on ads that do nothing for their sales. It’s not that ads are a waste of money per se – the right ad on the right site (for the right book) can have great results. But if your cover looks like something a drunkard knocked up the first time they used Photoshop, all the ads in the world won’t help.
So, the basics. After I skip through these, I’ll get into some marketing nitty gritty and my own bean-spilling. Stay with me, folks.
This guest post was written by Betsy Talbot.
You spend months writing your masterpiece, eager to establish your credibility and become the next Kindle success story like John Locke.
You sign up with BookBaby to design and convert your prose into an eBook so thousands of people can buy it. You wait patiently for the day of your eBook release, certain you are about to achieve your wildest dreams.
You log in to Amazon and refresh your screen repeatedly, eager to tally your fabulous reviews and abundant sales.
And then nothing happens. Crickets. Silence.
Even traditional authors backed by major publishing houses have to hoof it to sell books, and if they have to do it, then you as an independent have an even higher requirement.
One of the best things you can do to improve your eBook’s chance of success is to study the marketing tactics of successful authors. They are doing these things for a reason: they work. Read on to find out the best of the top sellers’ strategies we used in our own recent eBook launch and how you can, too.
Summary: Learn how to get your book publicity campaign moving despite the current economic recession by trying these practically economical methods of book marketing.
Whether you are an upstart author or a self published author, an efficient book marketing plan in these times of economic recession need not be expensive if you just know your target market, find the most economical means to inform this market of your works, and establish a lasting, trustworthy relationship with your new-found markets.
Study carefully your expected demographic market’s spending behavior and changing lifestyle habits, given these trying times, and then find effective ways and methods that they may be convinced and persuaded in buying your book. Also, compare the effectiveness of your book marketing plan with the competition of the same genre, and consider relevant marketing factors such as the pricing of the book, the common qualities of the bestselling authors, the present market demand for the genre, and the strengths and weaknesses of the competition.
Try choosing or combining any of these effective book marketing techniques so that you will not only save on your book marketing investment but will become an efficient “author-preneur” as well:
Posted by Bookwhirl
Knowing how to effectively market your e-book can be a challenge if you don’t have any formal education or professional experience in sales and marketing. Plus, these days, the default strategy seems to be “I’ll use social media.” But that’s not a strategy, it’s a tool.
When I teach the basics of marketing communication to e-media majors, we start by discussing the marketing mix, also known as the 4 Ps. Some say this model is outdated, but it’s still a useful way to begin a discussion about marketing a product.
Read the rest here…
What lies behind the fantastic success of some of the most high-profile independent authors? You know, the people like J.A. Konrath and Amanda Hocking, who we read about on the blogs and news sites?
The answer is marketing. That is, communicating the message about their books to a wide audience, in many channels, and over a period of time. Sure, these authors have a lot of other things going for them, but you can’t discount all the time and effort they put into spreading the word, growing their brands, and converting readers into raving fans.
If that’s what you want to do, too, it’s time to get up to speed on the basics of book marketing.
Generally speaking, there are two ways to approach independent publishing:
Read the rest here…
Article by Joel Freidlander
Now that so many authors are getting savvy to the ways of the web and the need to utilize social media effectively, it seems hardly a day goes by that we here at Publetariat don’t come across some commentary or how-to article on the matter. Here are some we’ve decided are worth a closer look.
Read the rest here…
Post by Publetariat
You would think, as writers, that we would be perfectly gifted for writing top-notch press releases. It’s what we do for a hobby, a career or a passion. It’s our talent. But in my experience, being writer has been a handicap when it comes to creating press releases.
The problem is, most writers (including me) pride themselves on their creative license and flowery prose. Unfortunately, press release writing necessitates that we abandon both of those trademarks in favor of concrete parameters and succinct lines. I can’t tell you how many weeks of well written press releases were returned to me in my public relations writing class with enough red ink to paint a Target store. It took me a while to figure out that “well written” in press release terms meant short, sweet and to the point.
Writing press releases is like writing news articles—you’re basically putting together a piece that a lazy reporter could slap his/her byline on and run in tomorrow’s edition of the paper. You have to approach it from a journalistic standpoint (a basic one, at that, you’re not trying to be the next Woodward or Bernstein).
Read the rest here…
Post by Shannon
As they say–better late than never, right? We are getting back on track with this week’s blog post and will have a new podcast to share next week. You can also check out the course syllabuses (syllabi?) for our six week eCourses, the third lesson for each course will be up next week! Now on to this week’s blog post…
What is public relations? It’s a common misconception that marketing and public relations are the same thing. In fact, a good PR strategy is actually one component of an overall marketing plan. In order to promote your book, you’ll need to develop a strategy for attracting media attention. In this day and age, this includes not just newspapers and magazines, but blogs and other online news outlets. We’ve put together five quick steps for you to take to promote yourself and your book in print and online media.
Read the rest here…
You’ve done it! You’ve written, rewritten, polished, proofread, and published your book. Congratulations!
If you’ve independently published, your book is available online for anyone in the world to buy. That is a significant accomplishment, but the unfortunate reality is that you have a LOT of competition - I’m talking tens of millions of other titles. That makes the chances of a reader randomly stumbling upon your title extremely slim. Many independent authors have no idea how to get the word out about their books, which is one reason they may not sell as many copies.
If you want your book to stand out, you have to be creative, and you have to work hard. There are many things you can do to promote an independently published title, but before you do anything, I strongly recommend creating the following basic materials:
Read the rest here…
Article by CreateSpaceBlogger
Your books are published, you’re building a social media presence, and you’ve got an official author website and/or blog. You’re rocking it! But…do you have a newsletter?
I know what you’re thinking:
What? More book promotion I have to do? When will I have time to write the next book??
But keep reading. It’s worth starting a newsletter, and it needn’t be a big time investment.
Read the rest here…
Post by Lindsay Buroker